1. fastcompany:

    Where Are All The Women Creative Directors?

    Despite the fact that women control 80% of consumer spending, only 3% of women are working as creative directors (and we’re not talking about celebrity CDs). 

    This came to our attention courtesy of Kat Gordon, founder and creative director of Maternal Instinct, a marketing agency focused on helping brands connect with mothers.

    For Gordon, necessity was the mother of Maternal Instinct. “This is not a gripe fest. It’s more about how the [traditional] demands of creative roles get untenable for moms when they need more predictability.”

    She says it’s no secret to those in the industry that the upper echelons of the ad world are still very much a boys’ club.

    Most people assume Mad Men is a quaint time capsule,” she says. “The wardrobe has changed and there’s no smoking and no bourbon, but if you really get down to the nitty gritty we haven’t made nearly the progress we should.

    That’s just bad business, says Gordon, considering that women are driving the economy by bringing in more than half the income in 55% of U.S. households and dominating social networks

    Here’s the full story.

    [Image: Flickr user Namelas Frade]


  2. "Everything is figure-out-able."
    —  Marie Forleo, coach, blogger, multi-passionate entrepreneur (via shelaunched)
  3. dapmediagroup:

    What Women Want at Work



  5. makerswomen:

     ”With regards to the differences in effectiveness between male and female leaders, the results were striking: Women outscore men in leadership effectiveness.”

  6. infographicjournal:

    She’s the Boss: Women in Business

  7. pinkasaur:

    A Tribute to the Amazing, Iconic and Business-Savvy Lilly Pulitzer
    via @levoleague
    Source: http://ow.ly/jSmdD

    “Yesterday the world lost a great woman. Her name was Lilly Pulitzer, and she loved the color pink. She also loved cocktail parties, Florida, and sunshine. When you wore one of her dresses, you just felt happy, and so did everyone around you. Lilly Pulitzer was a defining style icon, designer for women, and a business mogul.

    Born Lilly McKim on November 10, 1931, to a wealthy family in Roslyn, N.Y., she attended school with Jacqueline Bouvier who would later go on to wear one of her pieces on the cover of Life magazine, putting Pulitzer on the official culture map. We could tell the story that Pulitzer always wanted to be a designer and run a business and had a strategic plan, but that wouldn’t be true. Still, we have much to learn from this amazing woman about pursuing your passion and letting the rest follow.

    Pulitzer came up with her first design after spilling orange juice on her dress while living in Florida—a mistake at the time, but one that truly saved her from a life of boredom. Emily Langer of The Washington Post wrote, “She was a well-to-do housewife and mother of three humming along in her comfortable but evidently unsatisfying life in the 1950s when she suffered, unexpectedly, what has been described as a nervous breakdown. A doctor advised her to get a hobby.” …

    …Kathryn Livingston, author of the new biography Lilly, told Town & Country, “Lilly Pulitzer was a rebellious young barefoot boho, a rule breaker who liked to walk around the exclusive, perfectly manicured streets of Palm Beach with a pet monkey on her shoulder at the time she started her fashion business. She was so different from the more formal, bejeweled, grand society leaders of America’s reigning resort of the era, like Mrs. Merriwhether Post or Mary Sanford, who glittered at all the glamorous charity events and ruled all the ball committees.”

    Fashion didn’t have to be so serious, according to Pulitzer. Pulitzer embraced the girly side of life. She wanted women and men to feel happy when they wore her clothes.

    We focus on the best, fun, and happy things, and people want that. Being happy never goes out of style,” she said. “That’s what life is all about: Let’s have a party. Let’s have it tonight.”

    (Source: pinkasaur)


  8. "’Having it all.’ Perhaps the greatest trap ever set for women was the coining of this phrase. Bandied about in speeches, headlines, and articles, these three little words are intended to be aspirational but instead make all of us feel like we have fallen short."
  9. pinkasaur:

    Spanx Founder Thinks Being A Billionaire Is Awesome
    by @feministabulous via @policymic

    Spanx founder and overall amazing human being Sara Blakely cracked up the crowd at The Women in The World Summit yesterday. In 2012, at the fresh age of 42, she became the youngest female self-made billionaire. For a person who only had $5000 in savings, had recently failed the LSATs, and who couldn’t afford a lawyer to patent the product, she built it all from the ground. Women in The World reports:

    “When moderator Felicia Taylor, a CNN International business correspondent, asked her how it felt to be a billionaire, Blakely paused. ‘That’s an interesting question,’ she said. ‘It’s awesome.’ Cheers erupted from the stands.”

    If you don’t know what Spanx are, check out Saturday Night Live’s hilarous parody of the product.

    What Sara Blakely’s next step? She says: “I always say I want to invent a comfortable stiletto and then retire,” she told the crowd. “We put a man on the moon, I know we can do this.”

    A comfortable pair of high heels? Uh yes please.”

    (Source: pinkasaur)

  10. pinkasaur:

    Biz Ladies Profile: Susan Gregg Koger of Modcloth
    via DesignSponge

    Why did you decide to start your own business?

    I started ModCloth in 2002 as a hobby project during the summer between high school and college. I’d always loved thrifting and couldn’t help but buy the pieces I loved, even if they weren’t in my size. My husband, Eric, (who was then my boyfriend) had a web hosting business and helped me build a website so I could turn my passion for thrifting into a more lucrative hobby. This was the first iteration of ModCloth. At the time, there wasn’t anything like Etsy, so we coded the site using an open source shopping cart. It’s amazing to look back and see how much the market has changed.

    When you first decided to start your own business, how did you define what your business would be?

    I followed my intuition about what I loved and thought would work. The pieces I sourced weren’t just designer or even necessarily “true” vintage (more than 20 years old), but were things that I really liked.

    As for customer interaction. I didn’t have a background in fashion or retail, so my approach was really instinctual. People entrenched in the fashion industry at the time didn’t think about social media as a way to authentically connect with your customers; they thought of it as a way to do marketing. To me, it felt natural to use MySpace (remember, we’re talking about 2002!) and Facebook to build a community around ModCloth rather than simply selling fashion, and this helped the brand grow organically.

    What was the best piece of business advice you were given when you were starting off?

    “Never apologize for your age.” Age doesn’t mean you know everything. Be aware of what you don’t know and be curious, but don’t look at your age or lack of experience as a negative; it can allow you to approach an industry from a different point of view.

    What was the most difficult part of starting your business?

    Learning how to balance business and personal time. When you do something you love and you’re self-employed, it’s important to keep that work-life balance. Since I was working with my boyfriend, now husband, it was really easy to get sucked into working all the time, especially since we worked out of our house for many years.

    Can you name the biggest lesson you’ve learned in running a business?

    I’ve had to learn to listen to myself and trust my point of view. I think it’s important in a creative business to trust your gut as you’re developing the look and feel of your brand. The easiest way for a brand to be authentic is to put some of your person and personality into it, and if you’re not in tune with your inner voice and instincts, that can get muddled….”

    Read the full interview.

    (Source: pinkasaur)